It’s important for children to play with toys that represent themselves in some way, experts say. But the latest company to make this possible doesn’t make toys that look like people at all, actually. The Vermont Teddy Bear Company unveiled its Limb Loss & Limb Difference Bears this week, featuring stuffed bears that are missing arms and legs.

“Occasionally, we would have a request for a bear with limb loss, but this is our first time officially introducing a bear with limb loss,” Vermont Teddy Bear product designer Cassandra Clayton told Vermont station NECN.

Customers can choose which limbs are missing and whether they are gone above or below the elbow or knee, much in the same way they choose their outfits. A fifth of the proceeds from the Limb Loss & Limb Difference Bears will be donated to the Amputee Coalition. The bears went on sale on Thursday, as we near the end of Limb Loss Awareness Month. According to the Coalition’s site, ever day 500 Americans undergo an amputation and as many as 1,000 babies per year are born with a limb difference.

These bears join other big toy brands that are giving kids differently abled options. American Girl Doll has versions with cochlear implants and missing hair. It’s impossible not to delight in these videos of girls receiving dolls with prosthetic limbs like them. Lego released its first figurine with a wheelchair last summer.

(Photo: Courtesy Vermont Teddy Bear)

Advocates for the disabled don’t want this trend to stop there, not just for the kids with underrepresented bodies, but for their peers, too.

“It’s about these brands sending out a powerful message that everyone should be included and celebrated, not just able-bodied people,” states the website Toylikeme.org. “If we leave diff:ability out of the toy box what does that teach kids in real life? That it’s OK to exclude?”

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